Sex and the city promotion

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The main attractions are a now closed sweepstakes that, like those everyone else was running, awarded a trip to New York City and an interactive quiz about your relationship with your friends. Not so Sex and the City. The third drink brand to get in on the action was Bacardi, which used its promotion to highlight its Silver Mango Mojito drink. The New York Times also took advantage of the indelible association the franchise has with the city by creating a sponsored crossword puzzlea page that features numerous ads for the movie as well as movie-specific clues. Both it and the theatrical trailer to come continue the pink-hued branding, with both the New Line and HBO Films logos getting the same treatment that appeared on the posters, all dazzley with pink marquee lights, just in case anyone was under the impression this was not a movie meant almost exclusively for girly girls. Meanwhile, Sarah Jessica Parker has said that the film itself should appeal to both sexes. So much so that John Cass at the Chicago Tribune who I used to like but who took an odd right-turn about six years ago actually created a coupon to print out exempting men from having to see it.

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It was quite a while, though, between the debut of that poster and the next round of one-sheets, which appeared just a month or two out from the release of the movie.

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Sex and the City TV series Promo photos

A number of big name brands have been only too happy to latch onto that. The teaser trailer released some time ago is very much a teaser, running a scant — and I mean scant — 48 seconds or so. Most of the time that one tiny thread receives outsize representation in the marketing campaign for the movie. The campaign takes the easist hooks it can find, the return of four old friends and their lifestyle that you wish you had, and hammers it home in every conceivable way. The New York Times also took advantage of the indelible association the franchise has with the city by creating a sponsored crossword puzzlea page that features numerous ads for the movie as well as movie-specific clues.

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